Advertising Has Been in A Serious Mood for Too Long 

Ever since the pandemic, businesses who advertise have been wary of using humor in their advertising. They fear they will look out of touch and not caring enough when bad things are happening. Because of this there has been a lot of purpose driven messaging the last while. 

This has led to fatigue in the advertiser. There is only so long you can walk around feeling gloomy. On the other hand, making people smile or even chuckle has tremendous upside for a company’s brand.  

The benefit of humor in advertising is well documented. 90% of people say they remember funny ads and nearly two thirds say they would choose to buy from a place with a funny commercial over their competitor. 

Why Don’t More Places Do Funny Stuff? 

Often the reason a company avoids something that cracks up their potential consumers is they are afraid a funny ad will make people think they are not serious. Owners get gun shy when the advertising for the business they have put their sweat and tears into looks flippant and they pull back. 

Other reasons for avoiding humor in ads is because it is hard and not everyone is good at it. It takes creativity and it is easy to miss. Nothing is worse than a spot that attempts to be funny but is just annoying. We have witnessed plenty of these examples during the Super Bowl. 

Read More: Hilarious Comments About Utah Cat Being Shipped to California

Nevertheless, the upside of creating a funny spot is too good to pass up. Something that makes people laugh will get ten times the value of some straight read. Hopefully this new trend of humor showing up in advertising will continue. We could all use some lightening up in 2024. 

KEEP READING: Here are the most popular baby names in every state

Using March 2019 data from the Social Security Administration, Stacker compiled a list of the most popular names in each of the 50 states and Washington D.C., according to their 2018 SSA rankings. The top five boy names and top five girl names are listed for each state, as well as the number of babies born in 2018 with that name. Historically common names like Michael only made the top five in three states, while the less common name Harper ranks in the top five for 22 states.

Curious what names are trending in your home state? Keep reading to see if your name made the top five -- or to find inspiration for naming your baby.

Gallery Credit: Stacker

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