WHAT?! Utah Football Awards EVERY Player On Scholarship A Brand New Truck!

WHAT?!

85 Guys. 85 Trucks.

The University of Utah Crimson Collective, the NIL group supporting Utah Athletics, just presented a BRAND NEW  Dodge Ram 1500 Big Horn Truck to EACH PLAYER on scholarship for the University of Utah football team! This HISTORY-MAKING deal is estimated to be in the seven figures, with each truck's retail price being $61,000!

The Crimson Collective is funded by donations, and the trucks will be leased to each player as part of individual six-month contracts that are expected to roll over on a players eligibility and enrollment at the University of Utah! When a player's eligibility expires or they choose to transfer, the lease will end. The Crimson Collective will also cover the insurance for the truck!

This huge surprise comes after the announcement of a new partnership with For The Win 360 (FTW360), a collegiate streaming application, whose branding is is covered on the trucks in an advertising wrap! The Dodge Ram Trucks are currently being built at the Detroit Dodge plant and they'll be transported to Salt Lake City upon completion over the next few months.

The video of the announcement as well as player's live reactions have been going viral across social media with HUGE excitement. This is definitely one of the most UNIQUE NIL arrangements in the country. Ken Garff is the dealership tied into these trucks, and they may be as excited as the players for the big partnership. It's uncertain how long the truck deal will extend into the future but this is something these kids will NEVER forget!